Sniff the Patch Campaign Promotes Female Sexual Health

By Luke Vorstermans

While most awareness campaigns tie their efforts to a color of the rainbow, Linda Ryan has come up with a unique twist – the Sniff the Patch campaign that promises women a safe, realistic approach to dealing with the increasing incidence of low libido.

The campaign was conceived by Ryan for Scentuelle, an innovative aroma patch designed to enhance sexual response by using our sense of smell. The campaign champions a natural approach to sexual health which emphasizes that a woman’s sexual response is emotionally driven and not something that you can pull out of a medicine cabinet.

“The increasing frequency of low libido in women is being targeted by the drug companies as a huge profit center,” said Ryan. “But developing a drug that alters a woman’s emotional response shows a lack of understanding of a woman’s sexual health.”

Ryan has been collaborating with sexual health advocate, Liz Paul.  The two women became alarmed when Proctor and Gamble’s Intrinsa patch was rejected by the FDA for safety concerns but received approval for sale in Europe. They feel that drugs are not the solution for low libido and that they will only mask the underlying causes.

“Drugs just put more chemicals into the bloodstream with a promise of better sex,” says Paul. “But a women’s sexual response is more complicated than a romp between the sheets. We have enough hormones to manage without adding more chemicals to complicate things.”

The Sniff the Patch campaign encourages a realistic approach to sex and not the sudden burst of passion and desire that is often portrayed in magazines, movies and television. The campaign includes free bonuses and prizes, a monthly newsletter, an online meeting place for women interested in their sexual health and special pricing on the Scentuelle patch. As well, Scentuelle’s innovative, 30 Days to a Sexier You! program provides women dealing with low libido the support they need to re-ignite their sexual passion.

Getting her inspiration from the Dove Campaign for Real Beauty, Ryan feels that women do not need to feel pressured into unrealistic expectations of sexual desire or that drugs will provide an instant fix for a low libido.

“As we grow older, our priorities change,” says Ryan. “But there’s still the expectation to express our sexuality as we did in our 20s. I’m a baby boomer and I still feel sexual but I want that expression to reflect my age and emotional needs.”

Complaints of low libido are on the rise due in part to the millions of baby boomer women entering their menopause years. Most sex therapists agree that low libido in women is often emotionally based and caused by relationship issues, lifestyle, stress and just plain tiredness. Seldom do they recommend drugs as the solution for low libido.

“I think women are fed up with being told what’s best for the health of their bodies and how often we should perform, especially when it comes from men. Sniff the Patch and Scentuelle were developed from a woman’s state of mind.  They work naturally with her sensibilities. That’s a powerful message for all women.”

Sign up with the Sniff the Patch campaign at: www.ScentuellePatch.com.
The Scentuelle patch is available from www.Walgreens.com.

Linda Ryan, Campaign Coordinator sniffs her Scentuelle aroma patch.